Creandum Team 7 September 2023

Unveiling Our New Look

Today we couldn’t be more excited about unveiling our new website and brand identity — a visual representation of the dynamic relationships we build, the innovative minds we nurture, and the aspirations we share.

Over the past 20 years, Creandum has backed Europe’s most ambitious tech companies across a wide range of industries. Our portfolio consists of more than 120 companies, including some of Europe’s most successful tech companies such as Spotify, iZettle, Klarna, Small Giant Games, Kry, depop, Vivino, Taxfix, Tide, Trade Republic and many more. 

What unites them next to their entrepreneurial success, is a passion for product, design, and customer experience. We felt it is time to level up and refresh Creandum’s brand to catch up.

Our new logo - A Symbol of Relationships

At Creandum, great relationships are at the heart of every successful venture, and our new brand identity is a testament to this belief. The intertwining lines in our logo symbolize the connections we forge — between startups and investors, between founders and mentors, and between ideas and execution. These connections are the bedrock upon which innovation flourishes, and we’re excited to continue strengthening them as we move forward.

After multiple iterations, we finally found a logo that would not only look visually appealing but propel our core belief in building meaningful connections.

The New Icon

Our new symbol combines three elements

Part #1: C

Since 2003 Creandum has been backing Europe's most ambitious tech companies across a wide range of industries. Over the years, the letter 'C' has become one of our brand symbols which we still want to convey in our new logo.

Part #2: The Link

Creandum has always been about linking up with iconic founders. We are a large network of peers supporting, mentoring, and advising each other.

 The Link symbol embodies our mission and vision to partner with the most outstanding founders in Europe. 

Part #3: The Infinity Sign

We believe in building long-lasting relationships. We do not only want to connect with our founders on a mere business basis but also take the time to build friendships over the years.

The New Logo In Use

A Modern and Elegant UI Lift

Our new design system and component library are modern, intuitive, and elegantly designed to provide a seamless experience for our partners, startups, and journalists alike. This UI lift not only enhances accessibility but also mirrors the innovative spirit that fuels our investments. 

Capturing the Essence

Our new visual elements are a blend of classical Nordic design and innovation, embodying the fusion of timeless values and future-forward thinking that define our approach. At the same time, we wanted to give a better understanding of who we are as humans, individuals, and as a firm. As we continue to invest in the companies of tomorrow, our brand identity serves as a beacon, guiding us forward on this journey.

We Commit As One Team

Join Us on This Journey

As we step into this exciting new chapter, we invite you to explore our revamped website, experience our modern UI, and connect with us as we champion innovation and nurture the dreams of visionaries. Creandum's rebranding isn't just a cosmetic change - it's a testament to our unwavering dedication to the startup ecosystem, the relationships we build, and the boundless potential of the future.


Johan Brenner
What the World's Top Investors Look For
From the VC panel at our 20 year celebrations in Stockholm in September
Staffan Helgesson