YuLife is an insuretech who is transforming products once focused on death and illness into ones that inspire life and reward living — turning old-fashioned employee perks into life-enhancing benefits. The company provides a digital experience together with insurance coverage which helps encourage and support users with everyday healthy behaviours. It's platform is used by HR teams across major Europe, US and Africa in companies like Coop, CapitalOne, Tesco, and Jaguar/LandRover.